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Tue, Aug 15

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https://event.webcasts.com/starthere.jsp?ei

How Sales Needs to Evolve for AV Businesses-Commerical Integrator/NSCA Webinar

This informative webinar, presented jointly by Commercial Integrator and NSCA, will offer in-depth insights into how the sales conversation has changed and how integration businesses can positively differentiate themselves.

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 How Sales Needs to Evolve for AV Businesses-Commerical Integrator/NSCA Webinar
 How Sales Needs to Evolve for AV Businesses-Commerical Integrator/NSCA Webinar

Time & Location

Aug 15, 2023, 11:00 AM – 12:00 PM CDT

https://event.webcasts.com/starthere.jsp?ei

About the event

How Sales Needs to Evolve for AV Businesses Tue, Aug 15, 2023 12:00 PM EDT

The commercial AV integration industry is ever-changing, and that means sales strategies also must be dynamic and responsive to emerging needs. In recent years, we’ve seen the conversation shift away from technology/hardware and more toward business outcomes and business needs. Thus, to be most effective, AV salespeople need to shift from being technology architects to being business consultants. That means focusing not merely on a particular product but, rather, on key trends across verticals and related businesses. This informative webinar, presented jointly by Commercial Integrator and NSCA, will offer in-depth insights into how the sales conversation has changed and how integration businesses can positively differentiate themselves. Our presentation will touch on all of the following:

  • The importance of integration businesses focusing on building long-range technology roadmaps with customers
  • How a pivot like this can help your business be less beholden to the whims of the bid market
  • Why the shift to services is an absolute must as AV technology is increasingly recognized as mission critical
  • The criticality of helping customers understand, early in the sales process, the value of AVaaS

Speakers: Commercial Integrator and NSCA have brought together a remarkable panel of industry observers and experts, including: Dale Bottcher, executive vice president, global sales & marketing, AVI-SPL Tyler Ebnet, principal consultant, Revenueify Kyle Habben, president and CEO, Electronic Contracting Company Dan Ferrisi, editor-in-chief, Commercial Integrator Commercial Integrator and NSCA both exist to help AV integrators run their businesses better, and, in so doing, help clients optimize their own operations. The first step to achieving this is to reimagine what “sales” means in AV today. Please join us for this exclusive, one-hour webinar. Presented By: NSCA and Commercial Integrator 

Register here: https://event.webcasts.com/starthere.jsp?ei=1625897&tp_key=d58e9fc434&sti=web

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