revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa
Industry Customized
Sales Training,
Sales Recruiting, and
Outsourced Sales Management
revenue – amplified.
Sales consulting shouldn’t be motivational fluff or generic frameworks. At revenueify, we deliver industry-specific programs built on behavioral science, data, and decades of proven results. Whether you need sales training, Outsourced Sales management, sales recruiting, or Revenue Consulting, we help you build revenue that lasts.
Sales Training, Sales Team Development & Sales Leadership Solutions
Everything DiSC
We don’t just “do DiSC”—we embed Everything DiSC Profiles into every layer of your organization. From the C-suite to the front lines, our approach creates a unified framework for communication, feedback, and growth.
Sales Training
Explore the outcomes you can achieve with revenueify's Customer Focused Selling Sales Training Programs
Outsourced Sales Management & Fractional CRO
Have bigger sales challenges or do you not have dedicated sales leadership? Explore how revenueify can help.
Sales Recruiting & Sales Team Optimization
Sales Hiring Services that increase tenure and amplify revenue faster. Check out how revenueify helps you build a rockstar sales team.
Our Approach
Outcome-Based Selling
Build trust, deliver value, and create repeat business.
Behavioral Science Tools
DiSC® and PXT assessments are embedded in every program.
Data-Driven ROI
Every engagement starts with metrics and ends with proof.
Industry Customization
We tailor everything to your vertical, no templates, no fluff.
Outcome-Based Selling Based on a Customer Focused Selling Approach
Today’s buyers are more educated than ever. They don’t need product pitches — they need partners who understand their business outcomes. That’s why revenueify builds outcome-based selling into everything we do — from sales training to outsourced sales management. Our programs teach sellers how to listen, adapt, and deliver measurable value. Through our AIM Assessment, we analyze whether your team is ready to shift from transactional selling to consultative, outcome-driven engagement.
Timeline of Innovation and Impact
1928
The DiSC Model is Born
William Moulton Marston publishes “Emotions of Normal People,” laying the groundwork for understanding human behavior in business and sales.
1992
Customer Focused Selling® is Created
Jack Cullen and Len D’Innocenzo codify a system that centers the buyer, powered by DiSC, strategic questioning, and the F.I.N.D. Interview System®. The bowtie funnel becomes a new standard for outcome based selling.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len D’Innocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2014
Outsourced Sales Management is Started
revenueify launched outsourced sales management to extend the Customer Focused Selling® Approach beyond training and into real world execution. It was created to help organizations implement specific sales training initiatives, reinforce the sales process, and drive disciplined adoption. This model ensures Customer Focused Selling becomes how teams operate, not just what they learn.
2015
The First Industry Customized Playbook Launches
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused Selling® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused Selling® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organization’s goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused Selling® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2022
Sales Recruiting is Added
Sales recruiting became a natural extension of revenueify as our customers grew and expanded their sales teams. We saw firsthand that hiring the right talent was critical to sustaining Customer Focused Selling®. Our recruiting approach aligns candidates to the sales process, culture, and outcomes required for long term success, not just filling seats.
2023
A.I.M. Assessment is Added
The A.I.M. Assessment was launched to bring data and clarity to revenue decisions. At revenueify, we believe the right sales training and revenue operations recommendations must be grounded in real insight, not assumptions. A.I.M. provides a diagnostic view of sales process, performance, and execution, enabling data driven recommendations with confidence. It has become a hallmark revenueify service, used as a standalone assessment or embedded within sales training and outsourced sales management programs to drive measurable, predictable outcomes.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueify’s Sales Training and Customer Focused Selling® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is Added
We added the 12 Week Year® to the Customer Focused Selling® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused Selling® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
2026
A.I. Sales Coaching Is Launched
Revenueify launched AI sales coaching inside the REVUP Portal to close the gap between training, practice, and real coaching impact. Built on the Customer Focused Selling® Approach, this connected AI Sales Coach turns role play into measurable skill growth and delivers leader ready coaching data. It is not AI for AI’s sake. It is a system that connects practice to outcomes, giving sales leaders clear insight into what to coach, reinforce, and improve across the team.
Today
Evolution
Revenueify continues to evolve to meet the real challenges revenue organizations face. Our focus spans sales training, outsourced sales management, sales recruiting and talent optimization, and revenue operations. As Customer Focused Selling® adapts to changing buying environments, our methodology remains anchored in Customer Lifetime Value and business outcomes. Through industry specific programs, data driven insights, coaching cadence, and digital reinforcement, revenueify delivers practical, scalable solutions that reject generic training and drive measurable, long term impact.
Industry Programs
Revenue Operations Consulting
Every industry faces unique challenges. That’s why revenueify builds customized programs for the verticals we know best. From integration to construction management, our associates bring deep expertise and proven outcomes. Explore how we tailor our methodology to your business reality.
Proven Results Across Industries
The Numbers Tell the Story
30+
years of proven methodology
50%
increase in average win rates
15-20%
increase in average sales pipelines
98%
client retention across engagements
What Our Clients Say
Real Results from Real Organizations
ECC engaged revenueify with three clear goals: improve margin performance, build a sales playbook the team would actually use, and train the sales team to sell managed services with confidence. The work was structured as Outsourced Sales Management, supported by sales process, coaching, and a practical training system that created consistency across the team. Outsourced Sales Management allows for Focused
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clients’ organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nation’s largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
Learn, Engage, Amplify, Learn
Explore Upcoming Events and Group Trainings
Group Sales Training Outcome Based Selling Course
Outcome Based Selling Sales Training Course-REVUP Achiever Q2 2026
Event Overview Event Includes Who Should Attend Complete Outcome-Based Selling Program Course Objectives & Outline Location and Details In Person
Communication Skills Training Group Sales Training
Communication Skills Training (Virtual) May 2026-June 2026
Event Overview Event Includes Who Should Attend Jump Start your Business Communication Skills Course Objectives & Outline Program Dates and
Webinar
AI Isn’t Optional Anymore: How Systems Integrators Can Build Trust, Alignment, and Value in an AI-Driven World (Webinar)
Register Here AI Isn’t Optional Anymore: How Systems Integrators Can Build Trust, Alignment, and Value in an AI-Driven World (Webinar)
Let’s Amplify Your Revenue
Start Your Journey Toward Measurable Growth
Whether you’re building a sales team, fixing a broken process, or scaling for the next stage — we’re here to help. Book a consultation or join a training session to see why leading organizations choose revenueify.
