When you are leading a business that delivers communication solutions for business clients across Atlantic Canada, and your sales team is selling complex, high-stakes AV systems to hospitals, government agencies, and corporate clients, generic sales training is not enough. Backman Vidcom needed a way to help their salespeople connect more effectively with different buyer types. And when the time came
Sales Training That Actually Sticks Not Just Another Generic Workshop
Stop Wasting Money on Sales Training That Fades Away
Generic sales training fades within months, wasting spend and momentum. Research shows that up to 90 percent of traditional sales training has no lasting impact after just 120 days. We replace Generic with industry specific, measurable coaching that turns skills into habits and habits into consistent revenue. Explore how Customer Focused SellingĀ® can help your team overcome this challenge.
What Is Generic Sales Training Costing You?
Training Fades Quickly
Studies show that 85ā90% of sales training is forgotten within 120 days. That means most of your investment disappears before it delivers real results.
Generic Training Doesnāt Connect
Off-the-shelf programs donāt address your teamās real challenges. They ignore your industry, your customers, and your specific revenue goals.
No Reinforcement, No Results
Without ongoing coaching and real-world application, new skills fade and old habits return. Learning without reinforcement does not drive performance change.
Wasted Dollars, Wasted Time
Sales training can generate strong ROI but only when it is customized, reinforced, and outcome-driven. Generic programs rarely deliver sustainable results.
The Real Cost?
Lost deals, high turnover, and a sales team that never reaches its full potential. If youāre still relying on generic training, youāre leaving money and talent on the table.
Thatās why revenueify delivers custom, industry-specific sales training designed for measurable impact.
Customer Focused SellingĀ®
Explore our Full Sales Methodology with the Interactive CFSĀ® Bowtie Funnel Below
Foundational Sales Skills
Our Sales Training Solutions
Sales Training That Speaks Your Language
Sales Training Courses
revenueify builds sales training courses on a 30-year heritage rooted in the Customer Focused SellingĀ® methodology.
Our approach strengthens Customer Lifetime Value by helping sellers:
- Understand people and buying behavior
- Adapt communication styles
- Lead customer conversations with clarity and purpose
- Focus on outcomes, not product features
Grounded in DiSCĀ® behavioral science and outcome-based selling, our courses move teams beyond transactional selling.
The result is a repeatable sales system that improves discovery, aligns with business objectives, and builds long-term customer relationships.
Customized Sales Training
We donāt believe in one-size-fits-all training.
revenueify designs customized sales training around your real sales conversations, customer types and revenue goals because training that isnāt relevant doesnāt stick. Research consistently shows that sellers forget most of what they learn when training is not connected to their daily work.
Thatās why we tailor:
- Scenarios
- Tools
- Practice sessions
Every program concludes with our APEX Capstone process, including certification and final presentation, ensuring learning is applied not just completed.
Our customized programs keep the focus on lifetime value, measurable performance, and real execution.
Industry Sales Training
Generic training ignores industry realities. We donāt.
revenueify delivers industry-specific sales training built around your market dynamics, buyer expectations, and competitive pressures.
We begin with the Customer Focused SellingĀ® methodology, then customize the language, examples, and application so the training sounds like your team not a generic script.
Customization is driven by our A.I.M. assessment process, which identifies root causes, defines clear objectives, and builds a practical training roadmap.
Your program is reinforced by experienced sales leaders and industry practitioners who coach to real-world situations ensuring skills translate into performance.
A Legacy of Results: The Evolution of Customer Focused SellingĀ®
Over 30 Years of Proven, Adaptable Methodology
1988
Corporate Sales Coaches Is Established
Corporate Sales Coaches was founded in 1988 by Len DāInnocenzo and Jack Cullen, the original architects behind a practical and results driven approach to Sales Training. From the beginning, Len and Jack set out to build more than a generic training program. They developed a learning framework that has been refined through decades of real world application with management, sales, and customer service professionals across a wide range of industries. Over the years, they personally coached thousands of professionals, from experienced veterans to those just starting their careers, helping them drive measurable improvement in performance and confidence. What set their work apart was a relentless focus on customization. Every instructor led Sales Training engagement was tailored to the specific goals, challenges, and outcomes each client was trying to achieve, ensuring the training translated into lasting behavior change and business results.
1992
Customer Focused Selling is Launched
Customer Focused SellingĀ® is born to bring a complete system to a Customer Focused Selling Approach. The original creators of Customer Focused Selling wanted a program that was more than just a rah-rah event. They envisioned a program that saw real results through structured reinforcement and practical application. From using Everything DISC to Sales Prospecting, to Strategic Account Management, they wanted to focus to be on Customer Lifetime Value.
2000
Customer Service and Sales Management Program is Created
As Corporate Sales Coaches evolved, Len DāInnocenzo and Jack Cullen expanded the original sales training foundation with the introduction of Sales Management and Inside Sales Training programs. This marked a shift from developing individual contributors to building leaders who could coach, motivate, and consistently improve team performance. The Sales Coaching to Maximize Performance program equipped managers with practical tools for goal setting, leadership, behavioral interviewing, constructive confrontation, DiSC based coaching, and time management, turning daily activity into measurable results. At the same time, Inside Sales Training and Customer Focused Service and Support applied the same customer centered principles to internal sales and support teams. Together, these programs created a scalable system for sales coaching, management training, inside sales training, and customer service training.
2008
CFS Helps organizations during the recession
During the Great Recession, organizations that adopted the Customer Focused SellingĀ® approach gained a competitive edge when it mattered most. This proven Sales Training methodology helped teams shift from transactional tactics to a Customer Focused Selling strategy rooted in solving real business issues. By aligning solutions with customer priorities, companies built stronger relationships and increased customer lifetime valueācritical advantages in a down economy. Rather than chasing short-term wins, CFSĀ® clients focused on long-term impact. The Customer Focused Selling approach empowered sales teams to lead with value, deepen trust, and create resilient partnerships that sustained growth through economic uncertainty.
2015
Industry Customization
In a pivotal year of transformation, Corporate Sales Coaches reimagined the Customer Focused SellingĀ® approach to meet the evolving needs of modern industries. The entire Sales Training curriculum was redesigned to be fully customizable by industry, by organization, and by role. This shift allowed the Customer Focused Selling approach to resonate more deeply with sales teams, driving stronger adoption and increased results. By aligning Sales Training content with industry specific challenges, language, and buying behaviors, organizations saw higher engagement and measurable performance improvement. The enhanced Customer Focused Selling methodology became a scalable system for building relevance, trust, and long term customer value.
2016
Train the Trainer
Corporate Sales Coaches introduced a major innovation by offering unlimited internal use of its Customer Focused SellingĀ® Sales Training through a Perpetual Content License Agreement. This allowed organizations to use and deliver the Customer Focused Selling approach forever using their own certified trainers. Unlike traditional licensing models, this program focused on fully customized Sales Training built around each organizationās goals, industries, and business issues. Clients gained the flexibility to update role plays and case studies, reinforce learning through ongoing coaching, and scale the Customer Focused Selling methodology across teams. The result was stronger adoption, sustained development, and long term performance improvement.
2022
CFS and revenueify Merge
The merger between Corporate Sales Coaches and revenueify marked a defining evolution of the Customer Focused SellingĀ® approach. By combining proven Sales Training with data driven assessments, the merged organization strengthened how sales professionals identify, prioritize, and solve real business issues. This expansion introduced methodology focused on recurring revenue, managed services, and long term customer value. To reflect this shift, the organization adopted the message revenue Amplified. The focus was no longer simply growing revenue, but making every dollar of revenue better through smarter conversations, stronger alignment, and measurable customer impact.
2023
REVUP Portal is Launched
The REVUP Portal is the digital backbone of revenueifyās Sales Training and Customer Focused SellingĀ® approach. Designed as a central hub for continuous learning, the REVUP Portal brings together training content, coaching, community, and execution tools in one place. Sales professionals use the portal to access Customer Focused Selling training modules, BluePrints, BattleCards, and resources that support real world selling situations.
The REVUP Portal also connects participants directly to one on one coaching and the REVUP Community, where peers share insights, ask questions, and reinforce learning through accountability. Built to support long term behavior change, the REVUP Portal turns Sales Training into an ongoing process rather than a one time event. By combining structured learning, coaching reinforcement, and community engagement, the REVUP Portal helps sales teams consistently apply the Customer Focused Selling approach to solve business issues and maximize customer lifetime value.
2024
12 Week Year is added to CFS
We added the 12 Week YearĀ® to the Customer Focused SellingĀ® sales training program after seeing a consistent pattern across Custom Sales Training and Industry Specific Sales Training engagements. Most salespeople were not struggling with understanding a sales process. They were struggling with execution, prioritization, and time management. Without structure around how they use their time, even the best sales methodology breaks down. The 12 Week Year closes that gap by connecting Customer Focused SellingĀ® to daily behaviors, weekly priorities, and personal accountability. When combined, it transforms traditional sales training into a complete sales and professional development program. Salespeople gain clarity on what matters most, protect time for high impact activities, and consistently execute their sales process with focus and discipline instead of reacting to the day.
2026
A.I. Sales Coaching Added to CFS
Revenueify launched AI sales coaching inside the REVUP Portal to close the gap between training, practice, and real coaching impact. Built on the Customer Focused SellingĀ® Approach, this connected AI Sales Coach turns role play into measurable skill growth and delivers leader ready coaching data. It is not AI for AIās sake. It is a system that connects practice to outcomes, giving sales leaders clear insight into what to coach, reinforce, and improve across the team.
Today
Evolution
Customer Focused SellingĀ® continues to evolve as customer expectations, industries, and buying environments change. While the tools and execution systems are updated, the core of the methodology remains the same. Customer lifetime value is always placed front and center, guiding sales professionals to think beyond single transactions and toward long term relationships. Business issues consistently win over speeds and feeds, ensuring conversations stay focused on outcomes that matter to the customer. And we continue to reject generic sales training, because one size fits all programs do not drive meaningful results. Customer Focused SellingĀ® is built to adapt without losing its foundation.
The revenueify Solution: Tailored, Outcome-Based Sales Training
Built for Your Team, Your Industry, Your Results
Tailored Programs
Every engagement begins with our proprietary A.I.M. Assessment (Analyze, Implement, Move Forward), designed to uncover your teamās strengths, identify performance gaps, and align training with your business objectives.
Customer Lifetime Value Focus
We design every program to maximize the long-term value of your customer relationshipsānot just the next deal.
DiSC at the Core
Behavioral science is woven into every module, helping your team adapt, communicate, and close more effectively.
Reinforcement & Coaching
Training doesnāt end in the classroom. Our REVUP Portal delivers ongoing 1:1 coaching, digital tools, and community support to ensure new skills stick and drive results.
What Our Clients Say
Real Results from Real Organizations
revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa and
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clientsā organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nationās largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
Learn, Engage, AmplifyLearn
Join the Movement of Sales Leaders Who Are Changing the Game
Frequently Asked Questions
Customer Focused SellingĀ®
How does the AIM Assessment work?
Our AIM Assessment analyzes your revenue team across five critical areas, identifying strengths and opportunities for growth. We use this data to design custom sales training, sales coaching, and outcome-based selling programs that speak your teamās language and deliver the greatest ROI. The AIM process ensures your sales skills development is targeted, measurable, and relevant to your business objectives.
What is outcome-based selling?
Outcome-based selling is at the heart of our consultative selling training. It focuses on customer outcomes throughout the sales process, using advanced questioning techniques to help your salespeople become trusted business consultants. This approach ensures every sales conversation is tied to measurable results, not just product features, and is proven to drive higher win rates and customer satisfaction.
How is DiSC integrated into your training?
DiSC is woven into every chapter and every stage of our sales training methodology. Unlike other sales training companies that treat DiSC as a one-time event, we use it as a foundation for consultative selling, outcome-based selling, and sales team training. From securing meetings to closing deals and growing customer lifetime value, DiSC is a game changer that helps your team adapt and succeed.
Can you customize training for my industry?
Absolutely. We have associates who specialize in specific industries, and our AIM assessment allows us to customize for any vertical. This is not a surface-level update. we update the core of our playbook and materials to speak your language and address your industryās unique nuances. Whether you need b2b sales training, technology sales training, or something else, we deliver fully customized solutions.
What is the REVUP Portal?
The REVUP Portal is our online learning platform, designed to reinforce sales skills and sales coaching with real-world application. Unlike other platforms that focus on busywork, our portal builds a community and delivers 1 on 1 coaching at the tactical level. This approach ensures higher retention and better results from your sales team training.
How do you ensure training sticks after the workshop?
Our approach combines deep customization, the REVUP Portal, and ongoing training after the initial sessions. We use the AIM assessment data to track progress monthly, measuring where you started and where you end up. This ensures your sales team training delivers lasting results and measurable improvement in sales skills and outcomes.
How do you deliver your programs in person or virtually?
Most programs start with an in-person kickoff to build core concepts, then transition to a virtual model for ongoing training. We also have trainers throughout the USA, so we can meet your team where they are and provide flexible delivery options.
What makes revenueifyās sales training different from other providers?
revenueify stands apart because we deliver b2b sales training and corporate sales training through industry-specific trainers who understand your market. Every program is fully customized for your industry, not just surface-level tweaks. DiSC is integrated into every sales stage, ensuring your team learns to adapt and communicate more effectively. Most importantly, our sales team training focuses on maximizing the lifetime value of each customer, not just closing the next deal. This consultative selling approach is designed for real-world results, not generic theory.
How do you measure success?
We measure success using our AIM process. Every engagement starts with an AIM assessment, and we use monthly AIMs to track key metrics defined at the outset. This allows you to see your starting point and your progress, ensuring you achieve the sales results you are looking for.
What is the 12 Week Year and how does it fit in?
The 12 Week Year is a productivity system that breaks the year into four 12-week cycles, each treated as a full year for planning and execution. For salespeople, it drives consistent, high-priority action, prevents procrastination, and fosters accountability. By focusing on a few critical objectives each cycle, your sales team achieves better results, more accurate forecasts, and improved pipeline management.
Do you offer ongoing coaching?
Yes, most of our programs are multi-month to ensure concepts stick. Beyond group sessions, we provide 1 on 1 sales coaching for key people, supporting continuous improvement in sales skills and consultative selling.
What industries do you specialize in?
We focus on B2B sales training and technology sales, but our industry list is always growing. See our industries section for details. If you do not see your industry, set up a time to connect and we will discuss how we can customize our sales training for your needs.
How do you support sales managers and leaders?
For most programs, we start by training sales managers on the core concepts so they can reinforce learning and lead by example. Early buy-in from leadership ensures the program is tailored to your organization and that managers are equipped to drive ongoing success.
How do I get started with revenueify?
Set up a free consultation and we will explore how we can help. If it is a good fit, we usually start with our AIM assessment to ensure you get a strong ROI from your sales training investment.
What kind of ROI can I expect from your sales training?
On average, our sales training delivers a 200 percent return. For every dollar invested, you can expect at least two dollars back in gross profit. This is achieved through our consultative selling approach, which improves both win rates and margins on opportunities.
Ready to Build a Sales Team That Delivers?
Take the First Step Toward Lasting Results
Donāt let another year go by with wasted training dollars and missed opportunities. Discover how revenueifyās Customer Focused SellingĀ® can transform your sales team and drive measurable, lasting results.
