revenueify helped PCD Inc., a Northern California AV integrator, get clear on strengths, opportunities, and priorities, then turn that clarity into a practical action plan. The outcome was measurable progress toward managed services and stronger design build execution, supported by consistent sales training and coaching that the team could use in real customer conversations. PCD is based in Santa Rosa
Sales Training That Actually Sticks Not Just Another Generic Workshop
Stop Wasting Money on Sales Training That Fades Away
Generic sales training fades within months, wasting spend and momentum. Research shows that up to 90 percent of traditional sales training has no lasting impact after just 120 days. We replace Generic with industry specific, measurable coaching that turns skills into habits and habits into consistent revenue. Explore how Customer Focused Selling® can help your team overcome this challenge.
What Is Generic Sales Training Costing You?
The Hidden Risks of One-Size-Fits-All Programs
Training Fades Quickly
Studies show that 85–90% of sales training is forgotten within 120 days. That means most of your investment disappears before it delivers real results.
Generic Training Doesn’t Connect
Off-the-shelf programs don’t address your team’s real challenges. They ignore your industry, your customers, and your specific revenue goals.
No Reinforcement, No Results
Without ongoing coaching and real-world application, new skills fade and old habits return. Learning without reinforcement does not drive performance change.
Wasted Dollars, Wasted Time
Sales training can generate strong ROI but only when it is customized, reinforced, and outcome-driven. Generic programs rarely deliver sustainable results.
The real cost? Lost deals, high turnover, and a sales team that never reaches its full potential. If you’re still relying on generic training, you’re leaving money and talent on the table.
That’s why Revenueify delivers tailored, outcome-based sales training designed for measurable impact.
Customer Focused Selling
Bowtie Sales Funnel
Foundational Sales Skills
Foundational Sales Skills
Our Sales Training Solutions
Sales Training That Speaks Your Language
Sales Training Courses
Revenueify builds sales training courses on a 30-year heritage rooted in the Customer Focused Selling® methodology.
Our approach strengthens Customer Lifetime Value by helping sellers:
- Understand people and buying behavior
- Adapt communication styles
- Lead customer conversations with clarity and purpose
- Focus on outcomes, not product features
Grounded in DiSC® behavioral science and outcome-based selling, our courses move teams beyond transactional selling.
The result is a repeatable sales system that improves discovery, aligns with business objectives, and builds long-term customer relationships.
Customized Sales Training
We don’t believe in one-size-fits-all training.
Revenueify designs customized sales training around your real sales conversations, customer types and revenue goals because training that isn’t relevant doesn’t stick. Research consistently shows that sellers forget most of what they learn when training is not connected to their daily work.
That’s why we tailor:
- Scenarios
- Tools
- Practice sessions
Every program concludes with our APEX Capstone process, including certification and final presentation, ensuring learning is applied not just completed.
Our customized programs keep the focus on lifetime value, measurable performance, and real execution.
Industry Sales Training
Generic training ignores industry realities. We don’t.
Revenueify delivers industry-specific sales training built around your market dynamics, buyer expectations, and competitive pressures.
We begin with the Customer Focused Selling® methodology, then customize the language, examples, and application so the training sounds like your team not a generic script.
Customization is driven by our A.I.M. assessment process, which identifies root causes, defines clear objectives, and builds a practical training roadmap.
Your program is reinforced by experienced sales leaders and industry practitioners who coach to real-world situations ensuring skills translate into performance.
The revenueify Solution: Tailored, Outcome-Based Sales Training
Built for Your Team, Your Industry, Your Results
Tailored Programs
Every engagement begins with our proprietary A.I.M. Assessment (Analyze, Implement, Move Forward), designed to uncover your team’s strengths, identify performance gaps, and align training with your business objectives.
Customer Lifetime Value Focus
We design every program to maximize the long-term value of your customer relationships—not just the next deal.
DiSC at the Core
Behavioral science is woven into every module, helping your team adapt, communicate, and close more effectively.
Reinforcement & Coaching
Training doesn’t end in the classroom. Our REVUP Portal delivers ongoing 1:1 coaching, digital tools, and community support to ensure new skills stick and drive results.
A Legacy of Results: The Evolution of Customer Focused Selling
Over 30 Years of Proven, Adaptable Methodology
1992
Customer Focused Selling
Customer Focused Selling® (CFS) is born, pioneering a system built on behavioral science, active listening, and outcome-based selling.
2000
Train the Trainer
CFS launches a licensing and train-the-trainer model, expanding its reach across industries.
2008
CFS Helps organizations during the recession
CFS helps organizations navigate the Great Recession, focusing on resilience and value.
2015
Industry Customization
First industry-customized CFS program launches, setting a new standard for relevance.
2022
CFS and revenueify Merge
CFS joins revenueify and is completely redesigned from top to bottom for the modern sales landscape.
2023
REUP Portal is Launched
The REVUP Portal is launched, delivering 1:1 coaching and digital reinforcement.
2024
12 Week Year is added to CFS
The 12 Week Year is integrated into the CFS goal-setting curriculum, driving execution and accountability.
Today
Evolution
CFS continues to evolve, delivering custom programs for specific industries and helping organizations build sales teams that last.
What Our Clients Say
Real Results from Real Organizations
ECC engaged revenueify with three clear goals: improve margin performance, build a sales playbook the team would actually use, and train the sales team to sell managed services with confidence. The work was structured as Outsourced Sales Management, supported by sales process, coaching, and a practical training system that created consistency across the team. Outsourced Sales Management allows for Focused
To deliver successful construction projects that improve the built environment, VVA prides itself on acting as an extension of its clients’ organizations. As a national project management and cost management service provider, VVA adds value at every stage of a project and makes sure client spaces are built for success.
SiteOne Landscape Supply serves landscape and maintenance contractors, golf courses, and municipalities across the United States and Canada. As the nation’s largest and only national wholesale distributor of landscape and irrigation supplies, SiteOne offers more than 90,000 products through nearly 600 branches across 45 states and five provinces, supported by approximately 8,000 industry experts.
Learn, Engage, AmplifyLearn
Join the Movement of Sales Leaders Who Are Changing the Game
Frequently Asked Questions
Customer Focused Selling®
How does the AIM Assessment work?
Our AIM Assessment analyzes your revenue team across five critical areas, identifying strengths and opportunities for growth. We use this data to design custom sales training, sales coaching, and outcome-based selling programs that speak your team’s language and deliver the greatest ROI. The AIM process ensures your sales skills development is targeted, measurable, and relevant to your business objectives.
What is outcome-based selling?
Outcome-based selling is at the heart of our consultative selling training. It focuses on customer outcomes throughout the sales process, using advanced questioning techniques to help your salespeople become trusted business consultants. This approach ensures every sales conversation is tied to measurable results, not just product features, and is proven to drive higher win rates and customer satisfaction.
How is DiSC integrated into your training?
DiSC is woven into every chapter and every stage of our sales training methodology. Unlike other sales training companies that treat DiSC as a one-time event, we use it as a foundation for consultative selling, outcome-based selling, and sales team training. From securing meetings to closing deals and growing customer lifetime value, DiSC is a game changer that helps your team adapt and succeed.
Can you customize training for my industry?
Absolutely. We have associates who specialize in specific industries, and our AIM assessment allows us to customize for any vertical. This is not a surface-level update. we update the core of our playbook and materials to speak your language and address your industry’s unique nuances. Whether you need b2b sales training, technology sales training, or something else, we deliver fully customized solutions.
What is the REVUP Portal?
The REVUP Portal is our online learning platform, designed to reinforce sales skills and sales coaching with real-world application. Unlike other platforms that focus on busywork, our portal builds a community and delivers 1 on 1 coaching at the tactical level. This approach ensures higher retention and better results from your sales team training.
How do you ensure training sticks after the workshop?
Our approach combines deep customization, the REVUP Portal, and ongoing training after the initial sessions. We use the AIM assessment data to track progress monthly, measuring where you started and where you end up. This ensures your sales team training delivers lasting results and measurable improvement in sales skills and outcomes.
How do you deliver your programs in person or virtually?
Most programs start with an in-person kickoff to build core concepts, then transition to a virtual model for ongoing training. We also have trainers throughout the USA, so we can meet your team where they are and provide flexible delivery options.
What makes revenueify’s sales training different from other providers?
revenueify stands apart because we deliver b2b sales training and corporate sales training through industry-specific trainers who understand your market. Every program is fully customized for your industry, not just surface-level tweaks. DiSC is integrated into every sales stage, ensuring your team learns to adapt and communicate more effectively. Most importantly, our sales team training focuses on maximizing the lifetime value of each customer, not just closing the next deal. This consultative selling approach is designed for real-world results, not generic theory.
How do you measure success?
We measure success using our AIM process. Every engagement starts with an AIM assessment, and we use monthly AIMs to track key metrics defined at the outset. This allows you to see your starting point and your progress, ensuring you achieve the sales results you are looking for.
What is the 12 Week Year and how does it fit in?
The 12 Week Year is a productivity system that breaks the year into four 12-week cycles, each treated as a full year for planning and execution. For salespeople, it drives consistent, high-priority action, prevents procrastination, and fosters accountability. By focusing on a few critical objectives each cycle, your sales team achieves better results, more accurate forecasts, and improved pipeline management.
Do you offer ongoing coaching?
Yes, most of our programs are multi-month to ensure concepts stick. Beyond group sessions, we provide 1 on 1 sales coaching for key people, supporting continuous improvement in sales skills and consultative selling.
What industries do you specialize in?
We focus on B2B sales training and technology sales, but our industry list is always growing. See our industries section for details. If you do not see your industry, set up a time to connect and we will discuss how we can customize our sales training for your needs.
How do you support sales managers and leaders?
For most programs, we start by training sales managers on the core concepts so they can reinforce learning and lead by example. Early buy-in from leadership ensures the program is tailored to your organization and that managers are equipped to drive ongoing success.
How do I get started with revenueify?
Set up a free consultation and we will explore how we can help. If it is a good fit, we usually start with our AIM assessment to ensure you get a strong ROI from your sales training investment.
What kind of ROI can I expect from your sales training?
On average, our sales training delivers a 200 percent return. For every dollar invested, you can expect at least two dollars back in gross profit. This is achieved through our consultative selling approach, which improves both win rates and margins on opportunities.
Ready to Build a Sales Team That Delivers?
Take the First Step Toward Lasting Results
Don’t let another year go by with wasted training dollars and missed opportunities. Discover how revenueify’s Customer Focused Selling® can transform your sales team and drive measurable, lasting results.
