12 Weeks to AV Success: A Roadmap for Copier Dealerships

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The copier industry is undergoing a profound transformation. Declining demand for traditional office equipment, supply chain challenges, and OEM consolidations are pushing copier dealers to seek new revenue opportunities to remain competitive. One of the most promising pathways? Expanding into audiovisual (AV) technology solutions.

As highlighted in The Imaging Channel’s April blog post, "Beyond the Box: Diversification Strategies for Office Technology Dealers," this evolution offers a compelling avenue for growth. AV technology—such as interactive displays, video conferencing, digital signage, and presentation tools—is a booming market with strong demand across business, education, and healthcare sectors. These solutions not only address modern workplace needs but also provide reliable recurring revenue through installation, maintenance, and service contracts.

While the idea of venturing into AV may seem daunting, the good news is that you don’t have to go it alone. With the right partnerships, you can start offering AV services in as little as 12 weeks—without significant upfront investment. Companies offering "rental" AV services make it possible to maintain healthy margins, generate recurring revenue, and start selling these solutions fast.

Join industry experts Tyler Ebnet and Greg Brisco in this exclusive webinar as they reveal how copier dealerships can jumpstart an AV practice in just 12 weeks.

This webinar will cover:

• Strategic revenue assessments to prepare your dealership for AV success.

• Key partnerships with industry organizations, managed services providers, and AV design experts.

• Leasing strategies tailored for AV to drive recurring revenue.

  
  

Why it matters:The office technology landscape is evolving, and expanding into AV technology can help you generate recurring revenue, strengthen customer relationships, and stay ahead of the competition.

Don’t miss this opportunity to learn from leaders who’ve built thriving AV practices and understand the unique challenges of copier dealerships.

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Tyler EbnetPresident & Principal Consultant

Tyler Ebnet is a seasoned expert in building revenue-generating organizations, with a proven track record of helping copier dealerships successfully diversify into new markets like audiovisual (AV) technology. With over 15 years of experience in executive sales management and revenue team development, Tyler has guided numerous businesses through the transition to recurring revenue models, ensuring sustainable growth and profitability.

Tyler’s expertise includes creating scalable managed services platforms and leveraging data-driven strategies to align sales processes with market demands. He has worked with IT VARs and commercial integration companies of all sizes, helping them expand into adjacent markets like AV. His programs have earned recognition from industry leaders such as HP and NSCA.

As a panelist for NSCA, Tyler has shared his insights on topics like selling managed services, sales coaching, and compensation plan creation. His unique sales coaching methodology focuses on developing consultative sellers who prioritize customer outcomes, making him a trusted advisor for copier dealerships looking to enter the AV space.

Greg BriscoChief Revenue Officer & Associate Partner Consultant

Greg Brisco specializes in helping copier dealerships diversify their revenue streams and adapt to changing market conditions. With extensive experience in the Imaging and Printing industry, Greg has guided dealerships in expanding into adjacent markets like audiovisual (AV) technology, managed IT services, and hybrid work solutions.

As Chief Revenue Officer and Associate Partner Consultant at Revenueify, Greg focuses on equipping copier dealers with the tools and strategies needed to succeed in the AV market. His expertise includes identifying new revenue opportunities, building recurring revenue models, and leveraging partnerships to streamline the transition into AV services.

Greg’s leadership extends to his role as Vice President of the Managed Print Services Association (MPSA), where he has been a key voice in industry innovation. He has also contributed to leading publications like The Imaging Channel and ENX Magazine, sharing insights on diversification strategies for office technology dealers.

With a deep understanding of the challenges and opportunities facing copier dealerships, Greg is passionate about helping businesses future-proof their operations by embracing AV technology and other emerging markets.